A co-operative has launched the UK's first Fairtrade olive oil made in Palestinian farms. Zaytoun's Fairtrade, organic olive oil is a high quality product that offers small-scale farmers, often working under extreme conditions, a fair price, a chance to expand and improve their production, and the opportunity to sustain a livelihood with dignity and security.
Zaytoun is a distinctive business - it's a co-operative which has the Palestinian olive oil producers and farmers on its board, directly having a say over the direction of the business in the UK.
As Cathi Pawson, co-founder of Zaytoun says, the business is all about creating international links through trade rather than aid. "Aid donations, while necessary, rarely foster foundations for long-term prosperity and social revitalisation. To date, our trade with the Palestinian people has brought well over £1 million to their economy, and support for rural society."
As Abu Suleiman, one of the Zaytoun Palestinian farmers producing the oil says: "The olive trees root and anchor us in our land, provide a sense of belonging, home and hope. Investing in olive oil is investing in our future."
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