The Arab-British Centre has announced that Zaytoun , a co-operative that works with Palestinian farmers and distributes Palestinian olive oil in the UK, is the winner of the 2009 Arab-British Culture and Society Award.
The annual award of £5000 is made to an individual or organisation which in the opinion of the judges has made an outstanding contribution to the British public’s knowledge and understanding of the life, society and culture of the Arab people.
The judges unanimously chose Zaytoun for the inspirational way it has marketed Palestinian olive oil and olives in the UK.
Through the background briefings, informative promotions and exchange visits it has organised, it has very effectively raised awareness in the UK of the life, problems and potential of Palestinian farmers. Its success in gaining Fairtrade certification – a first for a Palestinian product and a world first for olive oil – has created new opportunities for extending the British public’s knowledge of an important aspect of the life of Arab people.
www.zaytoun.org
www.arabbritishcentre.org.uk
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