Sustainability and environmental awareness comes naturally to graphic design co-operative Total Coverage, which has just invested in a Tree 100 planting programme for their clients.Linda Bratcher, a director of the 21 year old worker co-operative, says, "We are all very environmentally aware and have been for years. It is one of our co-operative principles - we have worked very hard over the years to keep our energy use down and not waste resources and we wanted to continue our efforts."
As much or their work is printed it seemed natural to them to help re-establish the resource they deplete by planting some trees.
Because the UK has only 12% wooded land, compared to its European counterparts, where on average 32% of the country is wooded, it is important to keep planting trees to reduce pollution, generate oxygen, maintain wildlife habitats and improve quality of life.
Total Coverage won Micro Business of the Year 2008 and Sustainable Business of the Year 2008 at the Hampshire & Isle of Wight Sustainable Business Awards (pictured above). Now they are
building on that commitment to the environment by participating in the Trees4 Business campaign.
Total Coverage has chosen to plant their trees in the Alladale Wilderness Reserve in the Highlands of Scotland, a spectacularly beautiful area, which is being returned to its natural state with the introduction of native trees and other species such as wild boar and European elk. Alladale even has plans to reintroduce wolves, which were hunted to extinction in Scotland in the late 1700s.
Linda Bratcher says: "We are delighted to be supporting the Trees 4 Business Campaign, we believe that trees are vital for our environment and the reforestation project in Alladale Wilderness Reserve is a wonderful initiative."
www.totalcoverage.coop
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